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Get Freaky with Telluride Brewing Co’s First Ever Label Design Contest

With people spending more time at home than ever before, Telluride Brewing Co provides fans with a new creative outlet.

TELLURIDE, CO (April 30, 2020) - Telluride Brewing Co announces their first ever label design contest, aimed at engaging the Telluride Brewing Co community and providing them with a creative outlet during this time of uncertainty. Set to hit shelves this fall, the winning artwork will be featured in this fall’s canning debut of local taproom favorite, FreakyFISH Double IPA.

“We’ve been looking for an opportunity to involve our fans in the process, and FreakyFISH seemed like the perfect beer to do it,” explains Chris Fish, Brewmaster and Co-Founder of Telluride Brewing Company. “Not only does FreakyFISH provide a dynamite drinking experience, but the name FreakyFISH lends itself to endless possibilities when it comes to label design.”

A big beer with big flavors, Fish and his team take their Fishwater Double IPA wort and ferment it with a blend of Belgian Strong ale yeast and Telluride Brewing Co’s house yeast before they double dry hop it. The result is a tasty beer sitting at an impressive, yet drinkable 8.5% ALC by VOL.

FreakyFISH Double IPA cans will be available on shelves throughout Colorado, but Telluride Brewing Co will not limit contest participants to state lines.

“We’d love to see contest entries from all over the world, so we’ve opened this up to

anyone 21 years and over, regardless of how tech savvy they may or may not be,” says Tommy Thacher, President and Co-Founder of Telluride Brewing Company. “Bar napkins, text messages, design files, we’ll let our fans decide how they’d like to participate - we’re just looking for something uniquely ‘freaky’ when canning FreakyFISH.”

Because Telluride Brewing Co believes that bigger is better in terms of both flavor and fun, the FreakyFISH label design contest will not be limited to just one winner. All winning entries will be featured on FreakyFISH cans this fall and winners will receive a Telluride Brewing Co schwag bag, social media stardom, and much more.

For consideration in the FreakyFISH label design contest, entries should measure in at 6.5” wide by 3.875” tall and be emailed into or mailed to PO Box 4224, Telluride CO 81435 by July 31, 2020.


Crafting beers from Rocky Mountain snowmelt and thoughtfully sourced ingredients, Telluride Brewing Company is a Colorado Craft Brewery to its core. Founded by best friends in 2011, the brewery is known for its award-winning flavors, local presence and fun-loving personality. Since their first pour in 2012, Telluride Brewing has undergone countless expansions, and taken home Gold medals for their Face Down Brown at World Beer Cup (2012) and Great American Beer Festival (2012 & 2014), as well as Bronze at Great American Beer Festival (2016). Their Whacked Out Wheat also medaled at Great American Beer Festival (2015) and World Beer Cup (2016 & 2018).


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